Whirlpool
Publicly traded (NYSE: WHR) home appliance manufacturer that uses 3D printing for prototyping, tooling and spare parts, and is investing $60M in a new Perrysburg, Ohio components facility.
- CEO / Founder
- Marc Bitzer
- Team Size
- 1001-5000
- Stage
- Public
- Latest Round
- Post-IPO
Technology & Products
Key Products
Major kitchen and laundry appliances under the Whirlpool, Maytag, KitchenAid, JennAir, Consul, Brastemp, Amana, InSinkErator and other brands. Internal AM use includes FDM, PolyJet/P3 and SLA prototyping, MJF-printed spare parts and AM stamping dies.
Technical position · AMPulse analysis
Large-scale domestic manufacturing footprint (about 80% of U.S.-sold appliances produced domestically) combined with in-house adoption of several 3D printing technologies.
Differentiation
Value Proposition
Kitchen and laundry appliances sold under multiple brands. Additive manufacturing is used internally for product development, tooling and after-sales spare parts.
How They Differentiate
Multi-brand portfolio and North American manufacturing scale. In AM, Whirlpool is an adopter for prototyping and spare parts rather than a technology vendor.
Market & Competition
Target Customers
Consumers, retailers, distributors, builders and other manufacturers
Industry Verticals
Home appliances; residential and builder channel
Competitors
Electrolux; Haier / GE Appliances; LG Electronics; Samsung Electronics
Growth & Milestones
Growth Metrics
Roughly 61,000 employees; annual revenue of about $19B in 2023; market cap about $1.98B as of October 2026.
Major Milestones
Founded 1911; Marc Bitzer CEO since 2017; 2017-2018 Spare Parts 3D pilot for 3D-printed spare parts; 2026 pricing of $2B senior secured second lien notes to refinance 2026/2027 euro notes; 2026 announcement of $60M Perrysburg, Ohio components facility with about 150 jobs.
Recent coverage of Whirlpool
AM patents
AM-relevant patents linked to this company.
- Patents
- 2
- Granted
- 1
- Families
- 2
Leading domains: process (2)
Filings by year: 2015: 2
- REFRIGERATOR DOOR ASSEMBLY COMPRISING A 3D VACUUM PANEL MANUFACTURED FROM A 2D VACUUM PANEL OF NON-UNIFORM THICKNESS03265731 · EP
- 3D VACUUM PANEL MANUFACTURED FROM A 2D VACUUM PANEL OF NON-UNIFORM THICKNESS2016141017 · WO