General Motors
American multinational automotive manufacturer that operates an Additive Industrialization Center (AIC) for metal and polymer 3D printing of production parts, tooling, and prototypes across its vehicle brands.
- CEO / Founder
- Mary Barra
- Team Size
- 10000+
- Stage
- Public
- Latest Round
- IPO
Technology & Products
Key Products
Additive Industrialization Center (AIC) — 15,000 sq ft facility with 24+ AM machines for metal and polymer printing; 3D-printed production parts for Cadillac CELESTIQ (130+ components including steering wheel center via metal PBF-LB, seat belt guide loop, window switches, grab handles, console décor); 3D-printed manufacturing tooling (hemming tools, risers, assembly fixtures); Prototyping services across GM vehicle programs
Technological Advantage
Vertically integrated AM capability from design through production; dedicated 15,000 sq ft AIC facility at Warren Tech Center; ability to validate and productionize AM parts for safety-critical applications; partnerships with Stratasys (FDM technology) and Autodesk (generative design); decades of AM experience evolving from prototyping to production.
Differentiation
Value Proposition
In-house additive manufacturing capability that reduces part lead times by over 70% (from 10-13 weeks to 3 weeks), cuts tooling weight by 56% (75 lbs to 33 lbs), reduces costs by 74%, and enables complex geometries for low-volume luxury production vehicles like the Cadillac CELESTIQ.
How They Differentiate
Unlike most automotive OEMs that outsource AM, GM operates a dedicated in-house Additive Industrialization Center with 24+ machines for both metal and polymer printing, enabling rapid iteration from prototype to production. GM has demonstrated the highest number of 3D-printed production parts (130+) in a single vehicle (Cadillac CELESTIQ), including the first 3D-printed metal safety component (seat belt guide loop).
Market & Competition
Target Customers
Internal GM vehicle divisions (Chevrolet, Buick, GMC, Cadillac); GM manufacturing plants; GM motorsports (Cadillac Racing)
Industry Verticals
Automotive; Motorsports; Defense (via GM Defense)
Competitors
Ford Motor Company (3D printing labs for production parts and F1 preparation); Honda Motor Co. (LPBF research for manufacturing); Toyota Motor Corporation
Growth & Milestones
Growth Metrics
$185.0B revenue (2025); 6,182,000 vehicles sold (2025); 156,000 employees (2025); Publicly traded on NYSE: GM
Major Milestones
1908: Founded by William C. Durant; 2020: Opened Additive Industrialization Center (AIC) in Warren, MI; 2021: Announced intent to end ICE vehicle production by 2035; 2024: Cadillac CELESTIQ debuts with 130+ 3D-printed parts, including first 3D-printed metal safety component; 2025: GM reports $185B revenue, 6.18M vehicles sold
Notable Customers
Cadillac (CELESTIQ, V-Series Blackwing); Chevrolet (Equinox, Bolt); GM Manufacturing Operations