Prima Industrie

HardwareCollegno, ItalyFounded 1977· One of 1725 Hardware companies tracked by AMPulse

Develops, manufactures, and sells high-tech laser systems and sheet metal processing machinery and integrated automated solutions for industrial applications under the Prima Power brand.

CEO / Founder: Giovanni Negri
Team Size: 1001-5000
Stage: Established
Total Funding: Private Equity-backed (delisted 2023)
Latest Round: Acquired
Key Investors: Alpha Private Equity, Peninsula

Technology & Products

Key Products

Under the Prima Power brand: 2D and 3D laser machines (cutting, welding, drilling), punching and combined punch/laser and punch/shear machines, press brakes, panel benders, Flexible Manufacturing Systems, automation, and robotics integration (incl. Sistec AM unit).

Technological Advantage

Wide product portfolio covering all stages of sheet metal working, long history in industrial automation and laser technology, and focus on integrated lines, servo-electric energy-efficient systems, robotics, software and AI.

Differentiation

Value Proposition

Providing a comprehensive integrated portfolio of automated solutions for the entire sheet metal processing value chain—laser cutting, punching, bending, and flexible manufacturing systems—to enhance production efficiency and flexibility.

How They Differentiate

One of the widest product ranges in sheet metal working—from individual machines to fully automated integrated production lines—emphasizing process integration, automation, and energy-efficient servo-electric technology.

Market & Competition

Target Customers

Manufacturing companies of all sizes across industrial sectors seeking advanced machinery and integrated automated lines for sheet metal processing and industrial laser applications.

Industry Verticals

Automotive, Aerospace/Defense, Energy, General Manufacturing, Electronics

Competitors

TRUMPF, Bystronic, Amada

Growth & Milestones

Growth Metrics

2025: consolidated revenues €527.4M; EBITDA €58.4M (11.1% of revenues); order intake double-digit growth; net financial position positive (net cash) before leases; ~1,700 employees; ~€500M revenues and 6 plants/R&D centers (company site).

Major Milestones

1977: Company founded., 1999: Listed on the Milan Stock Exchange., 2008: Acquisition of the Finnish group Finn-Power., 2018: Creation of the Prima Additive division., 2023: Acquired by Femto Technologies S.p.A. and delisted from the stock exchange.

Notable Customers

While a comprehensive public customer list is not available, Prima Industrie serves thousands of clients in over 80 countries. A notable customer case study includes Lojer Oy, a Finnish manufacturer of hospital and wellness equipment.

https://www.primaindustrie.com

Official records

Filings, certifications, and programme counts AMPulse can show for this company.

[F] Horizon / CORDIS · 4 AM awardsProject records derived from CORDIS, the European Union research results portal, CC BY 4.0.

[F] Advanced manufacturing solutions tightly aligned with business needs · 2019
[F] Intelligent data-driven pipeline for the manufacturing of certified metal parts through Direct Energy Deposition processes · 2018
[F] A.dditive MA.nufacturing for T.iltrotor HO.using · 2016
[F] Borealis – the 3A energy class Flexible Machine for the new Additive and Subtractive Manufacturing on next generation of complex 3D metal parts. · 2015

Why this company matters

AMPulse analysis, not a company disclosure

Prima Industrie occupies a distinctive position in industrial manufacturing by offering an integrated portfolio that spans traditional subtractive sheet metal processing and metal additive manufacturing. Founded in 1977 and headquartered in Collegno, Italy, the company operates through divisions that cover laser cutting, welding, drilling, punching, and flexible manufacturing systems, alongside its Prima Additive division created in 2018. This breadth allows customers to source both conventional and additive production equipment from a single supplier, reducing integration complexity in high-mix manufacturing environments.

The company's core additive technologies are directed energy deposition with laser beam (DED-LB) and powder bed fusion with laser beam (PBF-LB), both for metal applications. These systems are marketed alongside Prima Power's 2D and 3D laser machines, punching and combination machines, and automated production lines. The technological foundation draws on decades of experience in industrial laser systems and servo-electric automation, which Prima applies to improve energy efficiency and production flexibility in metal AM.

Prima serves manufacturing companies of all sizes across automotive, aerospace and defense, energy, general manufacturing, and electronics. A documented customer case is Lojer Oy, a Finnish manufacturer of hospital and wellness equipment. The company operates in over 80 countries and has a team of 1,001 to 5,000 employees. It was listed on the Milan Stock Exchange from 1999 until 2023, when it was acquired by Femto Technologies S.p.A. and delisted.

The strategic moat lies in the synergy between its three divisions, which lets it offer integrated solutions combining subtractive and additive processes. However, the company faces competition from dedicated metal AM system makers and laser equipment specialists. Its acquisition by Femto Technologies and delisting in 2023 may signal a shift in strategic direction or capital structure. Prima has raised approximately €90 million from investors including Alpha Private Equity and Peninsula, and maintains partnerships with universities such as the Polytechnic University of Turin for open innovation.