REEF DESIGN LAB
Develops 3D-printed marine habitat infrastructure and artificial reefs designed to enhance ecological performance and coastal protection.
- CEO / Founder
- Alex Goad
- Team Size
- 11-50
- Stage
- Active
- Latest Round
- Grant
- Key Investors
- Squarespace, James N. Kirby Foundation, Harding Miller Foundation, Victorian Government, NSW Government
Technology & Products
Key Products
EMU, MARS (Modular Artificial Reef Structure), Living Seawalls Boulders, Living Seawalls, Artificial Reef Units, Mangrove Planters, Lightweight Fish Habitat, 3D Printed Reefs.
Technological Advantage
Proprietary digital fabrication process allows for the creation of complex, organic geometries that mimic natural reef structures more effectively than traditional concrete casting, at a lower cost point.
Differentiation
Value Proposition
Reduces production costs while enabling high geometric complexity in marine habitats, facilitating rapid ecosystem colonization (shellfish and coral) within 6 months of installation.
How They Differentiate
Focuses on 'ecological performance' rather than just structural stability, using AM to create specific micro-habitats for marine species that traditional artificial reefs cannot replicate. They also emphasize their multidisciplinary approach, combining design, architecture, engineering, and fabrication with international research partnerships.
Market & Competition
Target Customers
Architects, builders, governments, and marine research institutions.
Industry Verticals
Marine restoration; Coastal protection; Eco-engineering
Competitors
CyBe Construction; D-Shape; XtreeE
Growth & Milestones
Growth Metrics
Annual revenue $2 million (2024); EMUs demonstrated vibrant ecosystem colonization including shellfish and coral within 6 months post-installation.
Major Milestones
2014 James Dyson Award Australia; 2015 Popular Science Invention Award; 2021 Earthshot Prize Finalist (Living Seawalls); 2022 Squarespace Make It Awards; 2023 Good Design Awards (Sustainability, Gold Engineering, Gold Product); 2024 Monash University Distinguished Alumni Award
Notable Customers
Architects, builders, governments, research institutions. Deployed the Maldives' first 3D-printed artificial reef.