Wiivv
Wiivv was a consumer technology company that produced custom-fit, 3D-printed insoles and sandals using a smartphone-based 3D scanning process.
- CEO / Founder
- Shamil Hargovan
- Team Size
- 11-50
- Stage
- Acquired
- Total Funding
- $11.8M
- Latest Round
- Series B
- Key Investors
- Eclipse Ventures, Asahi Kasei Corporation, Formation 8, Real Ventures
Technology & Products
Key Products
["Custom-Fit 3D Printed Insoles","Custom-Fit 3D Printed Sandals"]
Technological Advantage
Wiivv's advantage was its vertically integrated, direct-to-consumer model for mass customization. This digital-first approach allowed for on-demand manufacturing, eliminating traditional inventory risks and making custom orthotics more affordable and accessible.
Differentiation
Value Proposition
To provide affordable and accessible custom-fit footwear, enhancing comfort and support through a convenient at-home digital scanning process and on-demand 3D printing.
How They Differentiate
Wiivv stood out due to its user-friendly, at-home smartphone scanning technology, which was more convenient and affordable than traditional orthotics or kiosk-based scanning systems. Its strong direct-to-consumer brand and successful crowdfunding campaigns also set it apart.
Market & Competition
Target Customers
Consumers seeking personalized comfort and biomechanical support in their footwear, including casual users and individuals in professions requiring long hours of standing.
Industry Verticals
["Consumer Goods","Retail","Wellness"]
Competitors
SOLS Systems; Feetz; Superfeet
Growth & Milestones
Growth Metrics
Launched two of the most successful Kickstarter campaigns for a 3D printed product. Its assets were acquired by Designer Brands Inc. in 2021.
Major Milestones
["2014: Company founded.","2016: Named to Forbes 30 Under 30.","2017: Acquired eSoles, a leader in foot-scanning technology.","2021: Assets and IP acquired by Designer Brands Inc."]