Plastics Insights
English-language B2B trade magazine and digital portal for the global plastics industry, covering materials, processing (including additive manufacturing), applications, and industry trends — published by Carl Hanser Verlag as the international edition of the German magazine Kunststoffe.
- CEO / Founder
- Jo Lendle (Johannes Lendle) — Publisher/Verleger of Carl Hanser Verlag; note: Editor-in-Chief of Plastics Insights/Kunststoffe is Susanne Schröder
- Team Size
- 1-10
- Stage
- Active
- Latest Round
- Bootstrapped
Technology & Products
Key Products
Plastics Insights print magazine (bimonthly); Plastics Insights digital portal (en.kunststoffe.de); E-paper/digital editions; Trade show specials (K Fair, Formnext, etc.)
Technological Advantage
(1) CLAIMED: Leading English-language plastics industry magazine with global reach to 1,600+ top executives. (2) VERIFIED: Official voice of German Plastics Associations (VDI/GDKV); 100+ year editorial heritage; published by established Carl Hanser Verlag (founded 1928). The advantage is DEFENSIBLE through brand legacy and association network.
Differentiation
Value Proposition
Reaches ~1,600 top decision-makers in the global plastics industry through expert articles, exclusive insider reports, and digital content spanning materials, processing technologies, and applications.
How They Differentiate
Only English-language plastics trade magazine backed by a 100+ year German publishing heritage. Competes on editorial depth (expert-written specialist articles) vs. Plastics News (news-focused) and Plastics Today (digital-first). Stronger European/German industry access vs. US-based competitors.
Market & Competition
Target Customers
Plastics industry executives, engineers, and decision-makers worldwide
Industry Verticals
Plastics Manufacturing; Automotive; Packaging; Medical; Aerospace; Consumer Goods
Competitors
Plastics News (Crain Communications); Plastics Today (Endeavor Business Media); Sustainable Plastics (AMI/CAI); Kunststoff Information (KI Web GmbH)
Growth & Milestones
Growth Metrics
Parent company Carl Hanser Verlag: ~200-250 employees, ~€50M annual revenue across all divisions (fiction, non-fiction, trade magazines, technical books). Plastics Insights circulation: ~1,600 top executives worldwide.
Major Milestones
1911 - Kunststoffe magazine first published (world's oldest plastics periodical); 1928 - Carl Hanser Verlag founded in Munich; 2006 - Kunststoffe International ISSN registered (1862-4243); August 2023 - Kunststoffe International renamed to Plastics Insights
Notable Customers
Netzsch-Gerätebau GmbH; KraussMaffei